ANA RITA DE ALBUQUERQUE
︎︎︎VISUAL IDENTITY
![](https://freight.cargo.site/t/original/i/144b1b9464c05b4f4b73fd0e48166382ad4c531dc4e015fe5d4567da6e1f7208/05.jpg)
The process started by exploring calligraphy and some drawings representing the «Artist Animal». The inverted «A» reflects the idea of a beast's head, a theme in part of Ana Rita's work. The idea was to design a logo that wouldn't overshadow the artist and was easy to use on felted wool, her media of choice.
![](https://freight.cargo.site/t/original/i/925170432901a3f5566a44d2d7bddc55550bc5981af96186ad826f77f83d2a54/01.jpg)
![](https://freight.cargo.site/t/original/i/ee4edac48e9275a19d6afcf6d30ddd39cd7fdd6dd91333b57cf23adab569a9a9/02.jpg)
︎︎︎Sketches exploring the idea of «Artist Animal»
![](https://freight.cargo.site/t/original/i/7e9f5c8ed19844bf905fc2cf6f3cb2927fb74bf6ad8d03a6184b827a8e6d0808/03.jpg)
︎︎︎ The red colour was present since the first skecthes
![](https://freight.cargo.site/t/original/i/a21daf135672b7b0b3b53da20c980cffb25a2f0194643c56a613fa0b1b5c9672/04.jpg)
︎︎︎ Another artist’s work used to define the colour scheme
Developed with Ofício
Client: Ana Rita de Albuquerque
Graphic Design: Miguel Moreira
Drawings: Miguel Moreira
Photography: Miguel Barbot
Typography: Usual by R-Typography
︎︎︎MORE PROJECTS
︎︎︎design@miguelmoreira.com
︎︎︎design@miguelmoreira.com