The process started by exploring calligraphy and some drawings representing the «Artist Animal». The inverted «A» reflects the idea of a beast's head, a theme in part of Ana Rita's work. The idea was to design a logo that wouldn't overshadow the artist and was easy to use on felted wool, her media of choice.
︎︎︎Sketches exploring the idea of «Artist Animal»
︎︎︎ The red colour was present since the first skecthes
︎︎︎ Another artist’s work used to define the colour scheme
Developed with Ofício Client: Ana Rita de Albuquerque Graphic Design: Miguel Moreira Drawings: Miguel Moreira Photography: Miguel Barbot Typography: Usual by R-Typography